Social commerce platforms are exceptional too, since they started as content aggregators and always put users first. Meanwhile, self-operating eCommerce platforms are being favored since it guarantees quality. ![]() We witnessed the rise of vertical eCommerce, who focus on depth. However, group of “Davids” prove that other eCommerce models in China work great, too. Both eCommerce giants share the similar eCommerce model: the combination of C2C and B2C model. In China eCommerce landscape, Taobao and JD are no doubt the “Goliaths”. In 2017, with the growing popularity of WeChat Payment and the social advantage of WeChat itself, WeChat Mini-app eCommerce will be a big threat for Taobao, existing leading eCommerce platform in China. Since numerous Chinese mobile users spend very long time on WeChat, this would be the new battlefield for brand to reach, engage and sell. This “Apps within an app” could give brands and eCommerce businesses new and more valuable ways of reaching consumers. Mini-apps are applications that you can immediately use without having to install anything through WeChat. WeChat will launch its latest function “Mini App” very soon. WeChat Mini-app draws eCommerce attention That being said, it is essential to have great content presented in attractive ways. Keep in mind that Chinese eCommerce customers are social-savvy and demand more images to show different aspects of products. We believe this crossover between image and video with subtle movements can catch your viewer’s attention therefore create a social buzz. As shown above, the cinemagraph is motionless except for one or two elements, providing a brilliant juxtaposition between the motion and the motionless. China eCommerce shoppers, especially the young crowds seem to love it.Įver heard of “Cinemagraph”? Entering 2017, this may be the better animation to top gif and make your eCommerce contents more attractive.ĭeveloped in 2011, cinemagraphs are GIF images that combine still photography and video to produce a stunning effect. ![]() They are loaded fast, enjoyable, and helpful when it can show the product feature the right way. ![]() Using GIF animation has been an emerging trend for eCommerce in China. AR technology helps overcome this online buyer’s challenge by transforming an imagination into a reality. While shopping online, a customer has to imagine and interpret what an item would feel like in their hands, or look like in their home. In 2016, mobile game “Pokemon Go” has demonstrated the potential of AR in 2017, we will see AR affect customer’s buying decision. Long story short – through your phone camera, AR technology can show you more than your eyeballs can see. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it. So what could be the game changer in 2017? We predict that AR (Augmented Reality) technology will be seen more in China eCommerce.Īugmented reality is the integration of digital information with the user’s environment in real time. ![]() From live streaming to VR (virtual reality), retailers are experimenting new ways to satisfy technology-crazed Chinese consumers. Drawing to a close, we compiled five bold predictions, forecasting what may occur for the upcoming 2017 in the world of China eCommerce.ĭuring the past year, eCommerce retailers in China focus more on interactivity and consumer engagement through experimenting new technology this year. 2016 is a great year of growth and transformation for China eCommerce.
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